FUZZY AHP-FUZZY PROMETHEE APPROACH IN EVALUATION OF E-SERVICE QUALITY: CASE OF AIRLINE WEB SITES
نویسندگان
چکیده
منابع مشابه
Service Quality Measurement Using Fuzzy AHP-Based Approach
Service quality is widely taken as a driver of firms' marketing and financial performance. Evaluating service satisfaction is a multi-criterion decision problem which includes both qualitative and quantitative factors, and it needs more critical analysis. The aim of this paper is to identify and discuss some of the important and critical decision criteria for service satisfaction measurement ba...
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ژورنال
عنوان ژورنال: Journal of International Social Research
سال: 2017
ISSN: 1307-9581
DOI: 10.17719/jisr.2017.1954